tobi lou is a genre-blurring artist whose unique sound and imaginative visuals have cemented him as a standout voice in today's music scene. Born in Nigeria and raised in Chicago, tobi fuses hip-hop, R&B, and pop with infectious melodies, blending introspection with playful energy that continues to captivate a loyal and growing fanbase.
Before music, tobi chased a career in professional baseball, but an injury shifted his path—ultimately leading him to discover his true passion. His breakout single "Troop" introduced the world to his sound, but it was the viral success of "Buff Baby"—an ode to Adventure Time—that launched him into the spotlight. The track became a massive hit on TikTok and is now RIAA certified Gold.
tobi's momentum carried into his first headline run—the sold-out 24-city Live on Ice Tour—which brought his signature stage presence to fans across the country. Later, he delivered a standout hometown performance at Lollapalooza that was widely praised by outlets like Hulu, who named it one of the festival's best sets.
Beyond the music, tobi is deeply involved in the creative direction of his work. He co-directs many of his visuals with longtime collaborator Glassface, crafting a distinct aesthetic that's become integral to his artistry. He also leads his own fashion brand, Farada, which recently debuted its first original show—blurring the lines between music, style, and storytelling.
His latest album, Decent, received widespread acclaim and features standout collaborations with fellow Chicago heavyweights Chief Keef, Polo G, and Saba, as well as NBA All-Star Damian Lillard (aka Dame D.O.L.L.A). He also teamed up with Young Thug on "Cobra," a smooth, atmospheric track that reveals a more introspective side of tobi's sound.
Fresh off the sold-out Escape From Wiscansin Tour alongside R&B legend T-Pain, tobi went on to headline his own 25-city run, The Perish Blue Tour, further cementing his reputation as a must-see performer.
With unmatched versatility and vision, tobi lou isn't just making music—he's building a universe of his own.
